Red Box sent me an email offering a "free" movie if I rented from a nearby Bel Aire market. The email included suggested movies I should rent and conveniently linked those suggestions to the online rental form.
How nice. I clicked a link to one of the movies on the email. I reserved the movie for pickup from the Bel Aire store in question. How cool is that. I can pick up some bananas while I'm there.
Of course it was only when I got to the checkout part of the process that I discovered why Red Box put those thinks at the bottom of the email. It wasn't for my convenience.
Red Box put those links there in order to trick people into reserving online and thus voiding the offer of a free rental.
Yes, yes. It's right there: "promo codes cannot be redeemed online."
Yes, yes, right there in type half the size of any other type on the page.
Thank you, Red Box, so very much for that.
Over the past few months I've learned to read Red Box emails closely. More than once I went to the local store only to discover -- Oops! the offer I received 24 hours earlier had already expired. Imagine that.
Red Box really ought to consider a little customer courtesy. At the very least, put the "conditions" of the offer in the same size text. Better yet, if a customer must do something to qualify for the offer, make that condition prominent, say bold text.
I'm a little embarrassed to make such a big deal over a $1:09. But I figure I'll feel a little better if I can prevent 100 or so people from making the same goof.
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